AMP? What’s AMP?

Google has been employing some major changes lately, most recent of which is the implementation of Accelerated Mobile Pages (AMP).  As Rebecca Sentance of Search Engine Watch describes, AMP is a “stripped-down version of the mobile web which runs on a reinvented version of the language used to create web pages: HTML.”  Basically, the goal […]

women giving positive reviews

Maximizing the Benefits of Online Reviews

With a staggering 92% of consumers reading online reviews, the importance of businesses using online reviews to their advantage cannot be overstated. Customers are using services like Yelp, Facebook, and Google more than ever to research what other consumers are saying about products before pulling the trigger on the purchase themselves. Luckily, there are several […]