Using Benchmarking to Ensure Success

Data is an essential component to any business.  It allows companies to discover what tactics are the most effective, which in turn helps define how much funding is needed, and how many workers are required, among much else.  Data, however, needs to be analyzed within some form of context to understand its significance.  Benchmarking provides […]

Using Gmail Ads

Nowadays, with the wide range of online marketing techniques out there, it’s hard to know which is the most effective for your business.  Gmail Ads are largely underutilized, but are quite effective, particularly when it comes to capitalizing on customers who are constantly checking their email throughout the day. The Benefits Updated ad appearance Recently, […]

Using Display Ads for Product Promotion

In a world of increasing digital content, creating effective ads can be difficult.  With the Internet available to people worldwide, there is a lot to consider when creating an ad that will reach your target audience and have a desired result. Formatting options There is a great variety of digital ad formats available.  A few […]

adwords right sidebar

Google Removes Ads from Right Sidebar

The announcement Recently, Google made the announcement that they are removing right sidebar ads on the search results page.  Thesempost.com quotes a Google spokesperson who explained that this change is happening globally and in all languages.  Additionally, the top and bottom of each search results page will now include 3-4 text ads according to searchengineland.com.  […]

b2b ppc

B2B PPC – When It Works, and When It Doesn’t

It is common for B2C brands to rely on pay-per-click (PPC) as a way to get visits to their sites. For B2B brands, however, the optimal use of PPC is a bit more complicated. Display ads used correctly can successfully boost B2B awareness. They are typically recommended in situations where brands have proven keyword research […]

PPC advertising

Using Pay-Per-Click (PPC) Advertising to Jump Start Online Traffic

On the spectrum of online advertising, there is little that companies are more hesitant to do than spend more money. Often we find pay-per-click (PPC) advertising to be the most intimidating due to the immediate nature of paying a fee each time your ad is clicked. When organic clicks can be earned with solid SEO […]