Improving the Digital Experience

  As technology continues to change, the business world continues to evolve in response.  Clients expect a certain digital experience when they go online to look for a service.  Rather than having your company’s online presence be a hurdle on the path to customer conversion, allow it to be a catapult to more business.  GoKart […]

Using Benchmarking to Ensure Success

Data is an essential component to any business.  It allows companies to discover what tactics are the most effective, which in turn helps define how much funding is needed, and how many workers are required, among much else.  Data, however, needs to be analyzed within some form of context to understand its significance.  Benchmarking provides […]

Digital Marketing

Digital Marketing Strategy: Where Should We Be?

Social media is now ever-present. Often, setting up accounts on these sites is free, so businesses think – “why not?”  Having a variety of business social media accounts is a lot more work than it seems, however.  Companies are now hiring social media strategists specifically to keep content fresh and updated for all the social […]

website redesign

Considering a Website Redesign? Read This First.

A multistep process Redesigning a website is a complex process.  It involves site mapping, content rewrites and graphic design.  This, however, is only the beginning. If you are considering allocating your entire web-redesigning budget to the steps mentioned above, you may want to reconsider. Creating an effective website Your ultimate goal when considering a website […]

digital trends

How To Know What Digital Trends to Follow This Year

As we continue in the new year, recommendations for digital trends in marketing continue to pop up on websites all over the internet and in email inboxes of marketing executives all over the country and world. How can you know what to focus on? It is as simple as going back to your organization’s core. […]

digital marketing consulting

10 Signs You Should Hire a Digital Marketing Consultant

In this day and age, a digital marketing strategy is an essential component of any successful business. The web is a major center of commerce, and if your business isn’t taking advantage of that to the fullest, you will lag behind the competition. If your business doesn’t currently have a digital marketing department, hiring a […]