Digital Marketing

Digital Marketing Strategy: Where Should We Be?

Social media is now ever-present. Often, setting up accounts on these sites is free, so businesses think – “why not?”  Having a variety of business social media accounts is a lot more work than it seems, however.  Companies are now hiring social media strategists specifically to keep content fresh and updated for all the social […]

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A Marketer’s Reaction to Facebook Reactions

For quite awhile, Facebook users have been voicing their desire for a “dislike” button to express their opinions about posts and status updates. As you have likely seen by now, Facebook took the request of their users seriously and answered by launching Reactions. Gone are the days of the simple “like” button. We can now […]

social media marketing

Who Should Be Using Social Media Marketing and Why?

What is social media? Social media is a world unto itself.  It is a way to share, like, comment, connect, message, tweet, and follow.  Presently dominated by trending and searchable topics, social media is a major platform for people to receive friend updates, daily news, and even specials offered by their favorite businesses.  It is […]