Data is an essential component to any business. It allows companies to discover what tactics are the most effective, which in turn helps define how much funding is needed, and how many workers are required, among much else. Data, however, needs to be analyzed within some form of context to understand its significance. Benchmarking provides […]
Maximizing the Benefits of Online Reviews
With a staggering 92% of consumers reading online reviews, the importance of businesses using online reviews to their advantage cannot be overstated. Customers are using services like Yelp, Facebook, and Google more than ever to research what other consumers are saying about products before pulling the trigger on the purchase themselves. Luckily, there are several […]