Using Display Ads for Product Promotion

In a world of increasing digital content, creating effective ads can be difficult.  With the Internet available to people worldwide, there is a lot to consider when creating an ad that will reach your target audience and have a desired result. Formatting options There is a great variety of digital ad formats available.  A few […]

b2b ppc

B2B PPC – When It Works, and When It Doesn’t

It is common for B2C brands to rely on pay-per-click (PPC) as a way to get visits to their sites. For B2B brands, however, the optimal use of PPC is a bit more complicated. Display ads used correctly can successfully boost B2B awareness. They are typically recommended in situations where brands have proven keyword research […]