Nowadays, with the wide range of online marketing techniques out there, it’s hard to know which is the most effective for your business. Gmail Ads are largely underutilized, but are quite effective, particularly when it comes to capitalizing on customers who are constantly checking their email throughout the day. The Benefits Updated ad appearance Recently, […]
B2B PPC – When It Works, and When It Doesn’t
It is common for B2C brands to rely on pay-per-click (PPC) as a way to get visits to their sites. For B2B brands, however, the optimal use of PPC is a bit more complicated. Display ads used correctly can successfully boost B2B awareness. They are typically recommended in situations where brands have proven keyword research […]