b2b ppc

B2B PPC – When It Works, and When It Doesn’t

It is common for B2C brands to rely on pay-per-click (PPC) as a way to get visits to their sites. For B2B brands, however, the optimal use of PPC is a bit more complicated. Display ads used correctly can successfully boost B2B awareness. They are typically recommended in situations where brands have proven keyword research […]

PPC advertising

Using Pay-Per-Click (PPC) Advertising to Jump Start Online Traffic

On the spectrum of online advertising, there is little that companies are more hesitant to do than spend more money. Often we find pay-per-click (PPC) advertising to be the most intimidating due to the immediate nature of paying a fee each time your ad is clicked. When organic clicks can be earned with solid SEO […]