Digital Marketing

Digital Marketing Strategy: Where Should We Be?

Social media is now ever-present. Often, setting up accounts on these sites is free, so businesses think – “why not?”  Having a variety of business social media accounts is a lot more work than it seems, however.  Companies are now hiring social media strategists specifically to keep content fresh and updated for all the social […]

shutterstock_382995145

A Marketer’s Reaction to Facebook Reactions

For quite awhile, Facebook users have been voicing their desire for a “dislike” button to express their opinions about posts and status updates. As you have likely seen by now, Facebook took the request of their users seriously and answered by launching Reactions. Gone are the days of the simple “like” button. We can now […]