Improving the Digital Experience

  As technology continues to change, the business world continues to evolve in response.  Clients expect a certain digital experience when they go online to look for a service.  Rather than having your company’s online presence be a hurdle on the path to customer conversion, allow it to be a catapult to more business.  GoKart […]

Digital Marketing

Digital Marketing Strategy: Where Should We Be?

Social media is now ever-present. Often, setting up accounts on these sites is free, so businesses think – “why not?”  Having a variety of business social media accounts is a lot more work than it seems, however.  Companies are now hiring social media strategists specifically to keep content fresh and updated for all the social […]

website redesign

Considering a Website Redesign? Read This First.

A multistep process Redesigning a website is a complex process.  It involves site mapping, content rewrites and graphic design.  This, however, is only the beginning. If you are considering allocating your entire web-redesigning budget to the steps mentioned above, you may want to reconsider. Creating an effective website Your ultimate goal when considering a website […]

PPC advertising

Using Pay-Per-Click (PPC) Advertising to Jump Start Online Traffic

On the spectrum of online advertising, there is little that companies are more hesitant to do than spend more money. Often we find pay-per-click (PPC) advertising to be the most intimidating due to the immediate nature of paying a fee each time your ad is clicked. When organic clicks can be earned with solid SEO […]

digital marketing consulting

10 Signs You Should Hire a Digital Marketing Consultant

In this day and age, a digital marketing strategy is an essential component of any successful business. The web is a major center of commerce, and if your business isn’t taking advantage of that to the fullest, you will lag behind the competition. If your business doesn’t currently have a digital marketing department, hiring a […]