Digital Marketing

Digital Marketing Strategy: Where Should We Be?

Social media is now ever-present. Often, setting up accounts on these sites is free, so businesses think – “why not?”  Having a variety of business social media accounts is a lot more work than it seems, however.  Companies are now hiring social media strategists specifically to keep content fresh and updated for all the social […]

website redesign

Considering a Website Redesign? Read This First.

A multistep process Redesigning a website is a complex process.  It involves site mapping, content rewrites and graphic design.  This, however, is only the beginning. If you are considering allocating your entire web-redesigning budget to the steps mentioned above, you may want to reconsider. Creating an effective website Your ultimate goal when considering a website […]