Data is an essential component to any business. It allows companies to discover what tactics are the most effective, which in turn helps define how much funding is needed, and how many workers are required, among much else. Data, however, needs to be analyzed within some form of context to understand its significance. Benchmarking provides […]
Ditch the Data Dump
We rely on data as the motivation behind so much of what we do, particularly in a business setting. Evidence based decisions are often the wisest because you have the data to back your actions, predicting the assumed benefits to come. Trends in the data and statistics describing the data can be difficult to understand, […]
Using “Clickbait” to Drive Traffic
The Internet is a world of endless information. Unfortunately, a lot of the information nowadays is unhelpful and pointless. To drive traffic to your site, it is essential to make your articles and posts stand apart from others. How should you go about this? They key to writing well, as we are told throughout our […]