Using Benchmarking to Ensure Success

Data is an essential component to any business.  It allows companies to discover what tactics are the most effective, which in turn helps define how much funding is needed, and how many workers are required, among much else.  Data, however, needs to be analyzed within some form of context to understand its significance.  Benchmarking provides […]

social media marketing

Who Should Be Using Social Media Marketing and Why?

What is social media? Social media is a world unto itself.  It is a way to share, like, comment, connect, message, tweet, and follow.  Presently dominated by trending and searchable topics, social media is a major platform for people to receive friend updates, daily news, and even specials offered by their favorite businesses.  It is […]