Using Benchmarking to Ensure Success

Data is an essential component to any business.¬† It allows companies to discover what tactics are the most effective, which in turn helps define how much funding is needed, and how many workers are required, among much else.¬† Data, however, needs to be analyzed within some form of context to understand its significance. ¬†Benchmarking provides […]

b2b ppc

B2B PPC – When It Works, and When It Doesn’t

It is common for B2C brands to rely on pay-per-click (PPC) as a way to get visits to their sites. For B2B brands, however, the optimal use of PPC is a bit more complicated. Display ads used correctly can successfully boost B2B awareness. They are typically recommended in situations where brands have proven keyword research […]