Using Benchmarking to Ensure Success

Data is an essential component to any business.  It allows companies to discover what tactics are the most effective, which in turn helps define how much funding is needed, and how many workers are required, among much else.  Data, however, needs to be analyzed within some form of context to understand its significance.  Benchmarking provides […]

b2b ppc

B2B PPC – When It Works, and When It Doesn’t

It is common for B2C brands to rely on pay-per-click (PPC) as a way to get visits to their sites. For B2B brands, however, the optimal use of PPC is a bit more complicated. Display ads used correctly can successfully boost B2B awareness. They are typically recommended in situations where brands have proven keyword research […]