A/B Testing

A/B testing, also known as split testing, is a method of measuring performance based on two variants. This type of testing plays an important role in optimizing online marketing campaigns for the maximum number of leads.

  • Website Landing Pages

  • Calls to Action

  • Ad Copy

Frequent use of A/B testing can be used to validate design or copy changes with data-driven results. Simply by setting up two versions of a landing page, we can compare conversion rates to determine the more effective page. Or, by changing ad headlines, we can determine which headline phrase captures more converting clicks on your ads.