PPC Marketing Services
It’s time to generate more leads.
A/B testing, also known as split testing, is a method of measuring performance based on two variants. This type of testing plays an important role in optimizing online marketing campaigns for the maximum number of leads.
- Website Landing Pages
- Calls to Action
- Ad Copy
Frequent use of A/B testing can be used to validate design or copy changes with data-driven results. Simply by setting up two versions of a landing page, we can compare conversion rates to determine the more effective page. Or, by changing ad headlines, we can determine which headline phrase captures more converting clicks on your ads.
Maybe you’ve been running your Google AdWords campaigns for years. While you strongly believe in the lead-generating capability of PPC advertising, it could be that your ads or keyword strategies are growing stale. Interelate can help.
- Increase cross-channel conversions by leveraging account analytics
- Design campaigns around product launches or special events
- Provide A/B testing for calls-to-action and ad copy
Often new products or promotions propel marketing campaigns to the next level. With the support of Interelate, your internet marketing will be re-engergized, giving your business the boost it needs.
Display ads, also known as banner ads, serve a variety of diverse purposes in the internet marketing universe. Some of the most common applications include the following:
- Event or product promotion
- Brand awareness
Because of this versatility, our team can help determine how to best leverage a display campaign within your existing marketing goals. From determining or designing appropriate landing pages to reporting on valuable key performance indicators, display advertising can work for you.
Display ad production also requires strong design skills, which we bring alongside our strong understanding of keyword targeting and data analysis to create the strongest possible ad creative. Various formats, calls-to-action, and landing page testing ensure that your campaigns perform as well as possible.
Interelate leverages the power of tracking pixels to create lists of users who have already visited your website. We then take this list and create ads that are uniquely targeted to users who already know about you, or have read about specific products or services that you offer.
Remarketing ads can serve multiple purposes, including:
- Closing the loop on open transactions
- Keeping your brand “top of mind”
- Upselling additional related products/services
- Promotional opportunities to users who already know you
Recently, Google came out with a staggering statistic that 97% of users don’t convert the first time that they visit a website. And often, after visiting your website, these users will forget about you all-together. That’s where remarketing comes in handy.