Give depth to the insights that you’re pulling from marketing campaigns, locally or nationally. Using lead tracking can highlight campaign strengths and weaknesses, including:
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Campaign reach
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Lead quality
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Customer service or sales process issues
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Conversion paths
Lead tracking sheds light on what formerly felt like unanswerable questions regarding calls to your business. If you’ve found yourself scratching your head over low close-ratios, or wishing you had more data to support your marketing decisions, lead tracking is an ideal solution. Asked yourself these questions lately? Give Interelate a call.
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And are they qualified leads?
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Where did the customer come from? How did they find us?
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Are our lead management processes conducive to closing the sales loop? What is the customer experience like at the end of the funnel?