Lead Tracking

Give depth to the insights that you’re pulling from marketing campaigns, locally or nationally. Using lead tracking can highlight campaign strengths and weaknesses, including:

• Campaign reach

• Lead quality

• Customer service or sales process issues

• Conversion paths

Lead tracking sheds light on what formerly felt like unanswerable questions regarding calls to your business. If you’ve found yourself scratching your head over low close-ratios, or wishing you had more data to support your marketing decisions, lead tracking is an ideal solution. Asked yourself these questions lately? Give Interelate a call.

• And are they qualified leads?

• Where did the customer come from? How did they find us?

• Are our lead management processes conducive to closing the sales loop? What is the customer experience like at the end of the funnel?

Collecting and maximizing the data that you obtain from leads can optimize your online marketing campaign performance, lowering cost-per-lead.