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This vital first step of the online marketing process. Instead of making an unnecessary investment in a brand new website, allow us to identify the specific strengths and weaknesses of your site. Determine what features can provide further benefits, and what’s already working.
So many companies are convinced that they need to “redo” their website in order to generate leads — the truth of the matter is that most websites work just fine. Before you spend thousands on a lengthy website re-platforming or redesign process, consider having a thorough website audit:
Identify strengths based on niche and competitors
Identify weaknesses based on website best practices and conversion rates
Conversion optimization strategy
This audit doesn’t only provide valuable insights about your current website, but it can also be used to inform paid search, organic search, and content strategies.