Improving the Digital Experience

  As technology continues to change, the business world continues to evolve in response.  Clients expect a certain digital experience when they go online to look for a service.  Rather than having your company’s online presence be a hurdle on the path to customer conversion, allow it to be a catapult to more business.  GoKart […]

Using Benchmarking to Ensure Success

Data is an essential component to any business.  It allows companies to discover what tactics are the most effective, which in turn helps define how much funding is needed, and how many workers are required, among much else.  Data, however, needs to be analyzed within some form of context to understand its significance.  Benchmarking provides […]

Digital Marketing

Digital Marketing Strategy: Where Should We Be?

Social media is now ever-present. Often, setting up accounts on these sites is free, so businesses think – “why not?”  Having a variety of business social media accounts is a lot more work than it seems, however.  Companies are now hiring social media strategists specifically to keep content fresh and updated for all the social […]

website redesign

Considering a Website Redesign? Read This First.

A multistep process Redesigning a website is a complex process.  It involves site mapping, content rewrites and graphic design.  This, however, is only the beginning. If you are considering allocating your entire web-redesigning budget to the steps mentioned above, you may want to reconsider. Creating an effective website Your ultimate goal when considering a website […]

Using Gmail Ads

Nowadays, with the wide range of online marketing techniques out there, it’s hard to know which is the most effective for your business.  Gmail Ads are largely underutilized, but are quite effective, particularly when it comes to capitalizing on customers who are constantly checking their email throughout the day. The Benefits Updated ad appearance Recently, […]

Using Display Ads for Product Promotion

In a world of increasing digital content, creating effective ads can be difficult.  With the Internet available to people worldwide, there is a lot to consider when creating an ad that will reach your target audience and have a desired result. Formatting options There is a great variety of digital ad formats available.  A few […]

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AMP? What’s AMP?

Google has been employing some major changes lately, most recent of which is the implementation of Accelerated Mobile Pages (AMP).  As Rebecca Sentance of Search Engine Watch describes, AMP is a “stripped-down version of the mobile web which runs on a reinvented version of the language used to create web pages: HTML.”  Basically, the goal […]

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A Marketer’s Reaction to Facebook Reactions

For quite awhile, Facebook users have been voicing their desire for a “dislike” button to express their opinions about posts and status updates. As you have likely seen by now, Facebook took the request of their users seriously and answered by launching Reactions. Gone are the days of the simple “like” button. We can now […]