website redesign

Considering a Website Redesign? Read This First.

A multistep process Redesigning a website is a complex process.  It involves site mapping, content rewrites and graphic design.  This, however, is only the beginning. If you are considering allocating your entire web-redesigning budget to the steps mentioned above, you may want to reconsider. Creating an effective website Your ultimate goal when considering a website […]

Using Gmail Ads

Nowadays, with the wide range of online marketing techniques out there, it’s hard to know which is the most effective for your business.  Gmail Ads are largely underutilized, but are quite effective, particularly when it comes to capitalizing on customers who are constantly checking their email throughout the day. The Benefits Updated ad appearance Recently, […]

Using Display Ads for Product Promotion

In a world of increasing digital content, creating effective ads can be difficult.  With the Internet available to people worldwide, there is a lot to consider when creating an ad that will reach your target audience and have a desired result. Formatting options There is a great variety of digital ad formats available.  A few […]

AMP? What’s AMP?

Google has been employing some major changes lately, most recent of which is the implementation of Accelerated Mobile Pages (AMP).  As Rebecca Sentance of Search Engine Watch describes, AMP is a “stripped-down version of the mobile web which runs on a reinvented version of the language used to create web pages: HTML.”  Basically, the goal […]

A Marketer’s Reaction to Facebook Reactions

For quite awhile, Facebook users have been voicing their desire for a “dislike” button to express their opinions about posts and status updates. As you have likely seen by now, Facebook took the request of their users seriously and answered by launching Reactions. Gone are the days of the simple “like” button. We can now […]

adwords right sidebar

Google Removes Ads from Right Sidebar

The announcement Recently, Google made the announcement that they are removing right sidebar ads on the search results page.  Thesempost.com quotes a Google spokesperson who explained that this change is happening globally and in all languages.  Additionally, the top and bottom of each search results page will now include 3-4 text ads according to searchengineland.com.  […]

digital trends

How To Know What Digital Trends to Follow This Year

As we continue in the new year, recommendations for digital trends in marketing continue to pop up on websites all over the internet and in email inboxes of marketing executives all over the country and world. How can you know what to focus on? It is as simple as going back to your organization’s core. […]

social media marketing

Who Should Be Using Social Media Marketing and Why?

What is social media? Social media is a world unto itself.  It is a way to share, like, comment, connect, message, tweet, and follow.  Presently dominated by trending and searchable topics, social media is a major platform for people to receive friend updates, daily news, and even specials offered by their favorite businesses.  It is […]