Improving the Digital Experience

  As technology continues to change, the business world continues to evolve in response.  Clients expect a certain digital experience when they go online to look for a service.  Rather than having your company’s online presence be a hurdle on the path to customer conversion, allow it to be a catapult to more business.  GoKart […]

Using Benchmarking to Ensure Success

Data is an essential component to any business.  It allows companies to discover what tactics are the most effective, which in turn helps define how much funding is needed, and how many workers are required, among much else.  Data, however, needs to be analyzed within some form of context to understand its significance.  Benchmarking provides […]

Digital Marketing

Digital Marketing Strategy: Where Should We Be?

Social media is now ever-present. Often, setting up accounts on these sites is free, so businesses think – “why not?”  Having a variety of business social media accounts is a lot more work than it seems, however.  Companies are now hiring social media strategists specifically to keep content fresh and updated for all the social […]