In this day and age, a digital marketing strategy is an essential component of any successful business. The web is a major center of commerce, and if your business isn’t taking advantage of that to the fullest, you will lag behind the competition. If your business doesn’t currently have a digital marketing department, hiring a digital marketing consultant is a great way to start. Here are a few reasons to consider hiring a consultant:
1. You’re Considering a Website Redesign
You’ve noticed that traffic has been declining on your business’s website, and you’re thinking the website layout could be the problem. But is it really the website deterring your customers, or would an improved marketing strategy drive more traffic? A digital marketing consultant can help you decide if a website redesign is necessary, or if there are other ways to generate leads.
2. You Don’t Have Success Metrics
When you measure success against yourself, i.e. you are simply looking at how you performed compared to last quarter, you don’t always see how you’re stacking up to the competition. A consultant can tell you how other businesses in your industry are performing, and help you set tangible, achievable goals.
3. You have Questions
Maybe you don’t consider yourself a “tech person,” or maybe you’re a computer whiz that has simply never used Google Analytics. A consultant can tell you exactly what a digital marketing strategy can do for your business, and can help explain the step-by-step of what that means.
4. You Aren’t Harnessing the Power of Google Analytics
If your business isn’t using Google Analytics, you are, simply put, losing customers. Analytics can help you discover where your customers are located, determine what they are buying the most of, and learn what phrases they are searching for to find your products. This information lets you tailor your business to suit your customers.
5. Marketing Isn’t a Priority
In business, things often get pushed to the back burner when resources are shifted elsewhere. Digital marketing provides fantastic ROI, and hiring a consultant ensures that your marketing strategy is being implemented and improved upon.
6. Your Website is Attracting Lots of Traffic, but Not Many Sales
You see that your website had a lot of visitors this past month, but you don’t think your sales numbers reflect that. Or maybe you don’t know what a successful conversion rate looks like. This is where a consultant comes in.
7. You’re Unsure of Who Your Customer Are
It can be dangerous to make assumptions about who your customers are. A consultant can help you track and gain feedback from your customers, which can help you suit their needs.
8. Your Sales People Struggle to Explain Your Company’s Vision
A good digital marketing strategy can help everyone in your company think cohesively. A consultant can help you figure out how your product differs from your competitors, and help you determine your key selling points.
9. You Aren’t Optimizing as You Go
Digital marketing is a way to help your business evolve with your customer base. Analytics can show trends that can help you focus on which areas can be continually improved upon.
10. You’re Too Busy Attracting New Customers to Engage Current Customers
It can be easy to fall into the trap of always trying to gain new customers, but your business’s success relies just as heavily on maintaining and pleasing your current customers. A consultant can devise various customer retention strategies.
Digital marketing is one of the most effective ways to generate revenue, and hiring a consultant can help make implementation a breeze. By hiring a digital marketing consultant, you are investing in the future success of your business.